Archive for May, 2010

Internet Marketing Traffic Methods

Sunday, May 23rd, 2010

The website is to an IM marketer as a store is to the offline business. The place where you try to persuade visitors to either buy, or join your marketing list. It’s critical, as you know, to have a site that performs well in your marketing. But the site is only a one one part of the overall marketing process. Another must have is targeted traffic, and you can’t get by without it. Quite obviously, if no one knows it’s there… who’ll buy all your great stuff?

Make sure your website is listed with several link directories. You should submit your site to lots of directories that are moderated and privately owned. You can find many ways to do this for free. Getting listed with these directories can help raise the page rank of your website. More importantly, because the sites are moderated and have to be approved, people who use these directories automatically trust the sites that are listed within them. So you can get traffic from people who see your site listed in a directory and click through to it.

Always check the links on your site to ensure they’re always working. Broken links will make your site difficult to navigate around. Visitors can get a negative impression when they encounter broken links, and they may leave and never return. Another important reason is that they stop the search engine spiders and bots from crawling your site, and you never want that to happen.

Find some newsletters in your niche area. Then, politely ask if you can submit some content to their newsletters. In exchange for no payment, you just want the exposure by including your website somewhere in the article. Quite a few ezine authors will be agreeable to this arrangement if your articles have good content and are written well. Try it, you just may end with something unexpected, and good.

There are literally thousands of techniques to drive traffic to anywhere you want. What you’ll always want to do is be able to maintain that traffic source. With just an hour a day you can accomplish enough to bring in hundreds of visitors. Remember the potential value that exists in each visitor to your site. If you do it, and never give up, you can create an empire that will last for a very long time.

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What Internet Marketers Must Know About Customer Service

Wednesday, May 5th, 2010

How do most people decide how they feel about shopping at any store? For many people, the most important single factor is customer service and how they are treated by sales clerks! You immediately notice what kind of customer service you get when you shop in a store or eat in a restaurant, and this has a lot to do with whether you ever return to that business again. Customer service is essential to the success of any business, and this is something that many internet marketers need to learn. The impersonality of the internet may make online marketers feel anonymous, but they still have to focus on customer service if they want to get more customers! You can use these tips and suggestions to start providing better customer service to your website visitors.

If you operate a service oriented business, be sure to keep tabs on your client base. You can either create your own database or purchase software designed to manage your customer base. Keep track of the first and last names of your clients and then make sure to use these when you send out communications. Your client will surely appreciate you more when you address them as “Dear Ms. Jones.” It is far superior to the more often used, “Hello there!” Always pay attention to the feedback your customers give you. And even if your customer doesn’t like something you’re doing, try to make time to personally answer every email you receive. Negative feedback will often end up being more useful than positive because it allows you to seem areas that need improvement. A personal e-mail that says “Thanks for taking the time to offer me feedback on my product” and talks about a specific point or two that they wrote to you about will go a long way to creating a buyer out of even the most skeptical site viewer. And when they understand from your responses that you see them, not as PayPal sales, but as individuals, they will be more inclined to make future purchases.

Every so often, send your customer list something for free. Don’t be stingy here, though, as sending a mundane newsletter will probably not inspire much excitement. Say you write articles as a profession, why not send your client a free article based on something you know they are interested in? Or if you work with affiliates selling their products, you can check their website for anything they may be giving away for free, and you could send these products to your customers. Everyone loves a free gift, so this could be the way to ensure a future sale from them.

Good customer service is smart business. See what kind of customer service is provided by other internet marketers. Internet marketers who don’t offer good customer service will see their bottom line suffering. Each customer is a real individual. Don’t think of them as money pots. When you treat them as true individuals, they will certainly become repeat customers.

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Ebay Hints for Newbie Internet Marketers

Wednesday, May 5th, 2010

If you want to learn how to make money with internet marketing, a good place to start is by selling on Ebay. Using the most popular internet auction site, where many millions of items are bought and sold each day, is a great way for internet marketers to familiarize themselves with the types of skills they need to succeed. Many also find that Ebay is a solid way to create an internet marketing business that can then move in other directions. Many people find that, after a while, they build businesses so successful that they no longer need or want Ebay to act as the “middle man.” Maybe you are thinking that this might be a good way for you to get started with your internet marketing plans. There’s no reason why you can’t start making money with Ebay to launch your own internet marketing business; just try some of these ideas to get started.

People like to see what they’re buying, so put a good picture of your product on your Ebay listings. There are other factors involved with sales, but generally speaking listings with a product pic will do better with sales than listings with no pic. The fact is that people like to see what it is that they will be buying before they actually spend money. You know… it’s the expression about a photo is worth more than 1000 words. It’s just that the photo helps to give a feeling of trust and resolving the uneasiness of wondering what they’re getting.

If you offer a number of products, you’ll only be expanding your chances to profit. You may do fine with just selling old items you own when you’re just getting started. But you should expand a bit once you’re comfortable with the marketing and selling process.

Finding success online is easier (both on Ebay and off) when you diversify your “portfolio” or product line. This is because even if one product does not perform well, another product should and can make up the difference.

It’s very important to get positive feedback on Ebay. This is at least as important as making sales, especially when you first start selling on Ebay. The amount of positive feedback you have (and the absence of negative feedback) is what people use to decide if you are trustworthy or not. If a customer is debating between two items, the seller with the higher feedback score is likely to make the sale. That’s why you should make sure to give people good customer service, so they will leave positive feedback for you. The higher your feedback score gets, the faster your profits will go up as well!

Ebay is one of the simplest ways to start making money on the internet. In fact it might just be the very easiest way to make money online there is. Many people begin selling items from their garage or attic and then go on to create a highly profitable online business.

If you are interested in internet marketing, selling on Ebay is a great way to get started. Many people who started out selling a few items on Ebay went on to become top internet marketers. Keep at it, and you may be able to create a very successful business through Ebay.

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Using Direct Mail to Promote Your Online Business

Monday, May 3rd, 2010

It may not have crossed your mind as an Internet marketer to use direct mail to send out word of your online business. It’s time you started rethinking things! Informing people about your online business can be done quite effectively with direct mail. When you take the time to use direct mail, you will seem more like a person and less like a robot. If you haven’t used direct mail for your marketing strategies before, it can seem a bit overwhelming. Don’t worry about it so much! Here we sill give you some great techniques that you can use for direct mailing if you are coming from an Internet marketing background.

Make sure to have a targeted direct mail campaign. It wouldn’t make any sense to send out a piece of direct mail promoting sprinkler systems to families that reside in apartments. Similarly, it is unlikely that you will find much success marketing life insurance to college students or other people that are at a stage of life where they are unlikely to buy it. Be sure to verify your addresses and find out what kind of household they are, whether they be dorms or houses. Do these units lie in the middle of downtown, or in the suburbs. As you assemble your direct mail marketing campaign, you have to keep all of these things in mind.

Begin with a small list, and slowly build up. It can be costly to mail lots of material. Each new year sees an increase in stamp prices. It is for this reason that you want to start out with a very small targeted audience and test out their response to what you send. When you get a positive response from something you’ve sent, you will know you’ve got what you need. You are able to build up the scope and size of your direct mailings to include more recipients, after this occurs. It is not a stretch of the imagination to believe that one day you will be up to dispatching hundreds of letter in a single mailing! Naturally, you have to work up to that point. No matter how good your product may be, you’ll lose too much money doing your direct mail campaign too big. Try out first, then expand later.

Keep your direct mail pieces simple. Keep the mailing to one page in length, and don’t add fancy inserts and graphics. Long and elaborate items will not keep your customer’s attention. A simple postcard or one page letter will work much better.

You don’t want to interrupt the customer’s day too much. Just let them know what you are offering, and let them get on with their lives. Many marketers follow the “single page” rule, which says that if it takes you longer than a page to get your message across, your message is too complicated. You’ll also save money by having a shorter message. It won’t be as expensive to mail. The post office will charge you more to mail it.

Direct mail does not have to be intimidating or scary-especially once you start to make money from your efforts. Developing a good campaign of direct mail marketing can require a great amount of time. As soon as you have the essentials down, you will be unstoppable! You can expand your market exponentially if you work with direct mail as well as with online marketing methods. Just try it out and find out how it goes. The proof will lie in your profit margins.

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Generating Revenue as an Internet Marketer

Sunday, May 2nd, 2010

Anybody can make money online. Just remember, even the most highly successful IM marketers started at ground zero, too. You may be delusional and feverish if you’re thinking you’ll make 6 or 7 figures right out of the gate, still wet behind the ears. But still… there are a so many ways a person can make money on the web.

You can open an ecommerce store, consult, freelance, or make doodads in your basement during your spare hours – it’s really only limited to your imagination. Ok, moving forward we’ll talk about some basic methods newer IM marketers can try in the quest to make some cash.

What skills do you have? Many people know how to write. Do you enjoy creating graphic art? What about programming or website design? You have some type of skill that you can sell to others. Outsourcing jobs to service providers is a major aspect of running an online business. The price you charge has to fair to your clients but they also have to be at a level where you also will benefit. All it takes is one in demand skill for you to make extra income or to make a full time living.

Would you be interested in an online store? Your online store can feature products that you make or create. If it suits and interests you, there are thousands of wholesalers and dropshipper suppliers you can get products from. The big decision with this type of internet marketing is whether or not you want to keep inventory.

If you’re open to maintaining an inventory of stock items for single purchases, then a reputable and reliable supplier will need to be found. If you prefer to avoid maintaining and shipping stock, probably a lot easier, then a specialty dropshipper will need to be found – so do your research well.

Maybe you are new to internet marketing but have a background in related areas, such as marketing and developing products. You might consider becoming a marketing consultant or coach for people who need support in their own lives or businesses. Many newbies will pay top dollar for one on one coaching to help them become better in their chosen fields. Consulting, whether online or in person, is a service that people and business pay thousands of dollars for. You can use all the skills you acquired in any previous careers and use them in your consulting business.

There is an unlimited amount of ways for the online marketer to make money. The internet is a vast place and is similar to the “real world.” Yes, it is true that you have to work hard in order to make the big bucks but think about the payoff. If you are willing to do the work it requires to realize your goals then you can achieve remarkable success so don’t worry about failing in the beginning. We all make mistakes before we see success. You now have what you’ve been missing!
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