Archive for November, 2010

Pay Per Click Advertising – Do You Make These Mistakes?

Sunday, November 14th, 2010

Just about every online marketer has heard of PPC advertising, but very few lack a complete understanding of it. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

There are so many stories on the net about how people lost money very fast, but still it’s something that has some kind of magical draw for people. So how can you tell if this is something for you? Just how can a marketer find success with something so many others have found failure with? We want to talk about that – how you can succeed at this PPC advertising game.

Use PPC to help you test the success of your SEO campaigns. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. If you do not make any sales at all from certain campaigns, you will know to stay away from those words in your other projects as well.

Ok, in your PPC campaigns, be sure to use the plural forms of your keywords, too. Try to think out of the box, there are a lot of marketers who ignore using the plural keyword versions in their campaigns, and they’re leaving a lot of money on the table. Always make sure you are correctly using your keywords and words in your ad text. Avoid using the plural if it doesn’t make good sense. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. Poorly written, or formatted, ads will never be clicked on by the majority of people.

It should go without saying that you must research your niche and the keywords you want to use. The only traffic you want are those who are searching for what you’re marketing and want it. The only way to do that is by doing proper research so your ads match the right searchers. Advertising in complimentary markets can be very successful—if you know what you are doing. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

If you get educated about it, PPC advertising need not be a horrible experience. But make no mistake, it takes time, work, and effort to create a winning campaign. You really never want to be rushed when you’re preparing to advertise. Those are the ones who end-up losing money and feeling like it’s no good. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Making Money On the Internet Is a Lot of Hard Work For Most People But It Does Not Have to be For You

Friday, November 5th, 2010

Are you looking for ways to profit online? You must have this goal or you wouldn’t even be interested in internet marketing. You might not yet know, however, how you are going to make that money. Making money on the internet is certainly possible, but it does involve some planning and strategy if you are to succeed. There are a lot of different ways that internet marketers can make money even when they haven’t ever tried to make even a single dollar over the internet. The following ideas will help you make a good start with your internet marketing business.

Most people are very knowledgeable about something that others are also interested in. You can take what you know about this subject and turn it into a profitable information product, creating a video course, e-book or mp3 download. You can either sell this item yourself, which requires you to have a website, or you can recruit other marketers to sell it on your behalf. If you have affiliates selling your product for you, you can save yourself the trouble of setting up a site of your own. Some marketers will tell you that you can make more money in the long run with your own website, but either way will work!

Thinking of good domain names, buying and then selling them can also be a great business. If you ever get good ideas for domains, jot them down somewhere. When you think of a good one, check if it’s available, and if so, register it; you may be able to resell it for a good profit. People starting a business and looking for a domain name will often pay you quite a bit for it. Many people like this because you can do it without having a website of your own. There are sites that specialize in buying and selling domain names. If you search a little you can find one of these sites; read a few discussions on one of the forums and you’ll learn a lot. Selling domains is a simple business plan that requires little time or money to get started.

Some people come to internet marketing with a strong background in sales or marketing. You could start your own course or set yourself up as a mentor or consultant. You could make great money by offering your services to people who need motivation or advice. Consulting is something you can do in person as well as online, and many people earn six figure incomes doing this. If you were a great marketer in another career, you can transfer these abilities to succeed online too.

You can find a way to get involved with internet marketing no matter who you are or what your career or educational background might be. There are just so many diverse opportunities online, and there is always room for more. You simply have to be ready to put in some work and be willing to try some different strategies and you will eventually succeed at internet marketing.

A successful internet business eventually becomes largely automated, which means money comes in whether you are working at it that day or not. With so many types of internet businesses and ways to make money, you have to be willing to try a variety of methods until you discover which ones you prefer. Eventually you’ll be making money hand over fist!

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